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Barilla America, Inc.
Booth # 4654 Map It
1200 Lakeside Drive
Bannockburn, IL  60015
United States
Phone: 847-405-7554
Fax: 847-405-7545
Barilla - The Choice of Italy

Exhibitor Information Exporter Details Press Release
Barilla® Introduces Gluten-Free Pasta

FOR IMMEDIATE RELEASE                                                                       Contact: Alexei Rudolf/510-459-0834

New line from the #1 brand in Italy sets a new standard for taste and al dente texture

CHICAGO  Foodservice operators across all segments have been scrambling to keep up with consumers’ growing demand for gluten-free foods. An estimated 200 million restaurant visits in 2012 included orders for gluten-free or wheat-free, more than double what it was just four years ago.[1] Versatile, profitable staples like pasta dishes have either seemed out of reach, or required using inferior products that failed to deliver on the promise of pasta. Now the solution has arrived, as after several years of development, Barilla Gluten Free pasta dramatically outperformed the leading brand in a recent test of taste and purchase intent[2].

Barilla Gluten Free pastas are made with a proprietary blend of white and yellow corn and rice, giving it the same color, taste and texture chefs and guests alike expect from Barilla pastas. The pastas are available in four cuts:

  • Spaghetti
  • Penne
  • Rotini
  • Elbows

Barilla® Gluten Free pasta will be available for sampling at the Barilla Booth (#4654) at the NRA Show, and will be available nationwide through select foodservice distributors this fall. For more information, operators should contact their Barilla sales representative, call 1-866-349-4386, or email

About the Barilla Group

Barilla, originally established in 1877 as a bread and pasta shop in Parma, Italy, ranks as one of today’s top Italian food groups. Barilla leads in the global pasta business, the pasta sauces business in continental Europe, the bakery products business in Italy and the crispbread business in Scandinavia.

Barilla owns 42 production sites (14 in Italy and 28 outside Italy) and exports to more than 100 countries. Every year, about 2,500,000 tons of food products under the brands of Barilla, Mulino Bianco, Voiello, Pavesi, Academia Barilla, Wasa, Harrys (France and Russia), Golden Toast (Germany), Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico), are featured on dining tables all over the world.

Barilla has become one of the world’s most esteemed food companies and is recognized worldwide as a symbol of Italian know-how by respecting its longstanding traditional principles and values, considering employees a fundamental asset and developing leading-edge production systems.

For more information, please visit:

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[1] Source: NPD Crest, 2013

[1] Source: CLT Study 2013  - P & K Research



[1] Source: NPD Crest, 2013

[2] Source: CLT Study 2013  - P & K Research


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