Newton, MA – May17, 2019 – Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced in the run-up to the NRA’s annual trade show the top trends it’s seeing in the restaurant market. Technology is driving innovation across a variety of categories in the food service industry that are helping deliver greater impact for businesses, a higher level of trust among consumers, and a better overall experience for guests. These include:
- Frictionless. NFC Smart ID enables guests to pay and identify themselves for guest engagement programs with one tap. And, if the guest is not a member, the system will invite them to join with one tap that pulls new member information directly from the users Google or Apple account. Frictionless experiences are a must in today’s competitive environment.
- 1:1 Marketing. Paytronix customers are leveraging personalized offers to communicate to with their customers, especially younger generations such as Millennials and Gen Z who respond more to relevant marketing tactics. The newest technology enables marketers to deliver a unique message to each customer at the right time, with the right offer, through the right message channel to maximize results. 1:1 marketing has proven to be at least twice as effective as traditional batch campaigns.
- Subscriptions. Whether it’s coffee subscriptions at a national burger chain, or the meals delivered right to one’s door, the food subscription and prepaid programs trend continues to deliver growth to brands willing to develop long lasting guest relationships that result in automatic rebuys. Cashflow and increased check sizes are a direct result of this new trend.
- Online ordering and Home Delivery. No longer the province of pizza parlors and Chinese restaurants, online ordering and home delivery have expanded across the broader restaurant spectrum. Couple ordering with frictionless and data insights and brands begin to experience higher checks and more of them. Aggregators want to own the guest relationship – but brands need keep the relationship with their guests strong and for the long run.
Learn more about these trends and other new guest engagement technologies at the Paytronix booth number 6767 at The NRA Show, May 18 – 21, 2019.
“Restaurateurs will be on the hunt for something that will deliver high impact to their concepts in the next 12 months. With NFC Smart ID, restaurants are seeing more than 3 times the number of guests identify and signup for guest engagement programs, a 62% higher frequency of visits among NFC Loyalty users, and a demographic that is at least 5 years younger than the typical guest,” said Michelle Tempesta, Paytronix head of marketing. “We deliver a frictionless, personalized experience for every guest so that they return again and again – that’s high impact.”
About Paytronix Systems, Inc.
Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience store brands. Through its innovative software design and integrations with more than 30 widely used point of sale systems, Paytronix empowers more than 350 brands across 26,500 locations with the flexibility to build unique, revenue-enhancing guest experiences. Customers benefit from big data consumer insights that Paytronix generates through 1-to-1 engagement with more than 286 million loyal guests—via mobile, social and today’s most innovative digital marketing tools. As a result, customers motivate their guests to increase spend and drive revenue. For more information, visit www.paytronix.com.