The Matzo Project

Brooklyn,  NY 
United States
  • Booth: 7671

Surprisingly Delicious Matzo (and other stuff too)


The Matzo Project introduces carefully made, artfully packaged, legitimately scrumptious matzo to an overlooked and outdated corner of the marketplace.

Summer Camp chums Ashley Albert and Kevin Rodriguez set out to bake a new take on the culturally beloved, but traditionally flavorless cracker. Instead, they got a super-snappy, extra-sturdy, crazy-versatile snack that goes with every, single thing they've tried to put on it.

After selling out their first batch in a single day, the two friends moved out of their tiny commissary kitchen and into a larger Kosher bakery in Brooklyn to take their unleavened show on the road.

Since 2017, The Matzo Project has been embraced by the cracker-eating big shots at Oprah Magazine (twice!), The James Beard House, Balaboosta and The Conan O'Brien Green Room and found its way onto the shelves of the fanciest stores in the country like: Eataly, FarmShop, Zabar’s, Zingerman’s and Murray’s Cheese. Ashley and Kevin are even collaborating on a Cinnamon Bun Matzo Buttercrunch ice cream flavor with fellow Brooklyn upstart Ample Hills Creamery.

In addition to their Matzo flats and Matzo Chips in Salted, Everything and Cinnamon Sugared flavors, The Matzo Project has all-natural, vegetarian Matzo Ball and Matzo Ball Soup Kits...and a brand new line of hand-dipped Chocolate Matzo Ungapotchkies (these crazy clusters of matzo chips, caramelized crispies & salted toffee drenched in Belgian chocolate and tossed with peanuts or coconut--are seriously so fudging scrumptious, even WE can't believe it.)

While traditional Matzo currently languishes in the Ethnic Food Section, their hope is to help it claim its rightful spot in the Cracker Aisle, right next to the Rosemary Pita Chips and the Gorgonzola Fig Toast.

Their moms think it's great.

Brands: The Matzo Project

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