A large restaurant-chain was looking to refresh their brand image. With approximately 170 locations and 5,100 employees they needed a cost effective, professional and customized solution that would showcase their brand and help their staff connect with guests.
The Challenge
- Rolling out brand new uniforms was costly and unsustainable.
- With numerous locations their brand must be represented consistently and professionally for all their employees.
- The franchise was looking for a tool that would create a connection between their employees and customers.
- In the midst of a busy season, they required a timely execution of four weeks to design, manufacture, package and distribute to each location across the USA.
The Mighty Badge accepted the challenge and was the perfect solution to reach all locations quickly.
How?
The easy to use, reusable Mighty Badge name badge kits allowed each store to personalize and assemble the badges quickly and easily. Because supplies were stocked on-site franchises did not need to order new badges for new or seasonal staff, or misplaced badges. In order to maintain a consistent look and feel throughout the locations, design templates were pre-made and locked in by head office. On-site staff only needed to add employee names and titles using a custom drop-down list, plus had the option to include information about their favorite product, which allowed customers to connect on a personal level. In addition, the name badges were competitively priced, and the reusability made them extremely cost effective.
The kits were delivered on time to each restaurant-chain, ensuring the brand was presented consistently in every store. Further, employees were able to share a bit of themselves with customers by identifying their favorite meal combos.
The Results
The Mighty Badge provided a strategic solution that exceeded all expectations. The customer received exceptional value, customer service and a long-term partnership.
If you’re interested in learning more about our name badge solutions for your business, please contact us today at 1-800-563-2464 or email us at customerservice@imprintplus.com.
Visit booth #9932 for a free sample and see how easy our name badge system is!