Tacoma,  WA 
United States
  • Booth: 10216

JoeFroyo: The World’s First Functional Cold Brew™

JoeFroyo Functional Cold Brew ™

Here’s the idea: a coffee beverage that is smooth and creamy without the discomfort of lactose.  A touch of sweetness, but without any added sugar.  The health benefits of live and active cultures, but without the sour taste.   A natural “pick me up” from coffee, without the tannic acid…and so packed with all-natural protein it satisfies even the fiercest mid-afternoon snack craving.  Sound impossible?  From the family coffee farms in the hill country of Brazil, to the coffee capital of Seattle, to the happy cows of California, join us on a journey full of discovery!

Passionate about food and beverage, our founder Zach Miller identified a new business and product opportunity.  Zach formulated the early prototype in a food lab, developed the original branding, positioning, packaging and equipment partnership.  He tested the product with consumers and commercialized the product with painstaking effort.

The result?  “Joe” as in java or coffee, and “Froyo” as in the creamy goodness of frozen yogurt or simply cultured dairy.  JoeFroyo is recognized as the world's first “Functional Cold Brew™ Coffee Beverage.”

Functional beverages do more than just hydrate.  Packed with caffeine, probiotics and protein, JoeFroyo crosses over multiple beverage categories along the way to creating our own category; Functional Cold Brew™.  Featuring 15 grams of protein per 12-ounce serving, six live and active cultures from drinkable yogurt and clean caffeine from cold brew coffee, JoeFroyo is the perfect functional beverage.  No added sugar, no artificial colors or sweeteners, no preservatives, gluten free and 100% lactose free.

We’re amazing, we know.  But don’t just take our word for it, ask any of our Team JoeFroyo™ athletes, like Kate Landau, who finished second in the 2017 Boston Marathon Masters Division, First at the Rock-n-Roll Phoenix Marathon and First at the Portland Marathon (just to name a few).  Or ask Beth Graff and Jodi Bolt, both former USA Cycling Masters National Champions. Or Team JoeFroyo™ runner and perennial winner Greg Leak, who recently qualified for the 2020 Olympic Team Trials! Partnering with world class athletes who demand fitness and excellence really makes us proud and validates our commitment to excellence in everything we do.

Not just for athletes, JoeFroyo™ is the perfect complement to any restaurant menu's "better for you" lineup, a grocery or c-store’s “functional beverage” grab-n-go cold case, a university or corporate campus cafeteria...or even a hotel poolside bar menu.  Satisfy your coffee craving with JoeFroyo Functional Cold Brew™ beverages and offer the best self service (or full service) Functional Coffee experience in the market!

The result of four years of research and development, consumer insight testing, and marketplace feedback, we are SO PROUD to officially launch our reformulated signature Functional Cold Brew™ line in 2018.  Ready to Drink (RTD), Bag-in-the-Box (BIB), Bulk Jug, Frozen, Over Ice, or by the Truckload, we are ready to serve you. Armed with our own fleet of delivery vehicles, cold distribution facilities, event marketing, sales and logistics teams, our dedicated JoeFroyo family is ready to partner in your success.

Brands: JoeFroyo Bottled Ready To Drink (RTD), JoeFroyo Bulk 1-Gallon Jug, JoeFroyo Bulk Bag In Box (BIB).

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