Berg Company

Monona,  WI 
United States
http://www.bergliquorcontrols.com
  • Booth: 5842


Liquor/Beverage Controls for the Bar & Hospitality Industry

Why Berg Liquor Controls?

Think first “Why Liquor Controls” and how a liquor control system may benefit your operation?  Then ask, “Why Berg” liquor controls and bar management systems?

It starts with The Berg Difference!  Berg was founded almost 50 years ago in Madison, WI and patented the first liquor control system.  It is a leader in the hospitality industry; manufacturing and distributing advanced technology liquor control systems. Its systems provide inventory, cash control, and consistent drinks/cocktails with every pour. 

Berg provides liquor control systems for all types of venues, ranging from its simple 704/1504 to its most technically advanced pouring solution, the Merlin Wireless. Berg’s Laser Liquor Gun systems provide fast delivery while maintaining consistency for high volume venues. The new Berg Bar Solution integrates all Berg advanced products into a seamless operating system. This is why so many bar, club, restaurant, casino, hotel, stadium and venue owners worldwide rely on Berg liquor controls and liquor control systems to help control costs, improve profitability and help make informed bar management decisions.

The Industry Leader 

  • Berg developed the original liquor control systems and technology over 50 years ago and has continued to advance this technology, supplying the market with the most technologically advanced liquor controls systems available today
  • Berg offers a complete line of liquor controls for liquor, beer, wine and other beverages, for a wide range of applications
  • Berg has specialty liquor controls that meet Canadian requirements and jurisdictions requiring the most stringent NSF/ANSI Standard 18 certified installations.

Contact Berg for liquor beer and beverage management systems with POS and cash register interfaces.  Our systems provide inventory control, cash management, portion control, and profit accountability.  For more information on Berg systems, visit: http://www.bergliquorcontrols.com

Brands: Berg All-Bottle™ 704, Berg All-Bottle™1504, Berg Laser Touch™, Berg TAP2™, All-Bottle ID, and The NEW-Merlin™ wireless pouring system


 Show Specials

  • Berg is offering a 15% discount off the list price of all Berg liquor control systems ordered at the NRA show.  A deposit is required, cash or credit card.  Installation is quoted separately by an authorized ​Berg Dealer.  To make an advance appointment at the show, call: Terry at (847) 344-851.  Learn how a Berg liquor control system can give bar owners and operatiors real time cash and inventory cotrol.  


 Press Releases

  • Berg, LLC, based in Madison, WI, is one of the world’s largest manufacturers of liquor control systems with a worldwide distribution network. Leading the liquor control market through innovation is Berg’s founding principle. Berg credits its success to ongoing research and development efforts derived from market observation and customer feedback through its Dealer network, driving the development of its advanced technology products. Its highly sought after liquor control systems provide consistent drinks, enhanced customer experience with greater cash and inventory control.  For more than 50 years Berg has been supplying the market with the most technologically advanced liquor control equipment available in the marketplace.
    As the use of technology in bars and restaurants increases, owners and operators must be on the side of innovation to retain customers, generate more revenue and increase bottom-line profits.  With bar revenue being the highest profit center in a restaurant and/or bar, Berg’s liquor control products are a critical component of a complete bar management solution. Its systems integrate seamlessly with all POS and other software and devices to help owners and operators increase their profit margins and better manage their business in today’s competitive marketplace. Berg’s market includes Bars, Clubs, Taverns, Casinos, Night Clubs, Hotels, Stadiums, Restaurants, Entertainment and Sports Centers – anywhere that liquor is served.  
    • Liquor control systems available for all types of venues, ranging from its simple 704/1504 to its most technically advanced pouring solution, the Merlin Wireless. 
    • Berg’s Laser Liquor Gun systems provide fast delivery while maintaining consistency for high volume venues. 
    • Its new Cross Cocktailing feature creates a fully integrated Berg Bar Solution with all Berg systems operating together via Berg’s Dispenser DN Network and fully capable of interfacing with a POS system 
    For more information, contact Mike Keating, General Manager:  Phone: 862-268-1324
    or Email: mkeating@bergliquorcontrols.com.
    www.BergLiquorControls.com
    Booth #5842
    ###


 Products

  • Cross Cocktailing - Berg Liquor Control Systems
    Berg announces new Cross Cocktailing feature that enables fast pouring and consistent cocktails and drinks. It enhances customer satisfaction and reduces cash and inventory losses. Drinks can be mixed seamlessly through Berg’s dispenser network....

  • Berg’s Cocktailing Feature Advances Technology in the Branded & Signature Drink Market

    Berg’s highly sought after Cocktail Feature in its touch screen control systems ensures the integrity of branded and signature cocktail recipes and reduces cash and inventory losses.  It enhances customer satisfaction and encourages repeat business.  This new feature integrates over Berg’s Dispenser DN Network through its cocktail enabled DN All Bottle Brand ID™, Merlin™ wireless system, Laser Gun™, Laser Touch™, and TAP2™.  Berg’s Cocktail Feature supports up to 200 cocktails with up to five brands of liquor each and ensures a consistent mix with every cocktail, at every bar and at every location. 

    Berg’s Radio Frequency (RF) integrated circuit technology and wireless bottle-top liquor dispensers pour and monitor the pouring activity of each brand of liquor. Along with the Cocktail Feature, the ABID and Merlin systems track up to 200 different liquor brands with four portion sizes per brand and up to four price levels.  Berg’s cutting edge technology increases bar profitability with a laser focus on cash and inventory controls in today’s competitive marketplace. 

    About Berg Company

    Berg was founded almost 50 years ago and is based in Madison, WI.  It is a leader in the hospitality industry, manufacturing and distributing advanced technology liquor control systems. Its systems provide inventory, cash control and consistent drinks and cocktails with every pour. Berg provides liquor control systems for all types of venues, ranging from its simple 704/1504 to its most technically advanced pouring solution, the Merlin Wireless. Berg’s Laser Liquor Gun systems provide fast delivery while maintaining consistency for high volume venues.  For more information on Berg systems, visit:  www.bergliquorcontrols.com
  • Berg’s Laser Guns Most Accurate in Market
    Berg announces its new Closed Loop Flow Meter option for its Laser Gun systems. This option delivers precisely calibrated portions regardless of fluctuations in pressure, temperature and viscosity....

  • Berg’s new Closed Loop Flow Meter reduces costly and time-consuming maintenance, yet ensures consistent pours and is a permanent calibration solution. Berg’s Laser gun systems are the ultimate in dispensing quickly, accurately and consistently for the fast- paced bar industry. Berg’s Laser Guns increase bartenders productivity and gives the bar owner total control and accountability for every drink poured.  Visit booth #5842 to learn more.

  • Berg’s New Printer Direct Feature
    Berg’s new Printer Direct is a cost-effective Simple Option for all bar venues...

  • Berg’s new Printer Direct is a cost effective option for all bar venues that desire simple, hardcopy accountability to track pouring and cash control. It is available for Berg’s All Bottle ID™ and wireless Merlin™ systems and generates activity reports without the need for a PC interface. This new firmware is a great option for bar owners who want to have a check and balance for liquor control and connects to a standard Epson serial printer.   Visit Booth #5842.


 Additional Info

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