Designer William Welch FSCD MA (RCA), Studio William Ltd, is to attend the 2019 National Restaurant Show in Chicago.
His attendance will give delegates a rare opportunity to discuss the science behind his multi-award-winning designs, which are now the go-to choice for many of the worlds leading chefs, Michelin Starred restaurants and iconic venues around the world.
William's father was also one of the most recognised Industrial Designers in post-war Britain. Since launching Studio William in 2005, the Welch name has become synonymous with premium quality flatware that refuses to compromise on function, whilst at the same time challenging the boundaries of traditional flatware design.
Today, William Welch is one of the leading experts in flatware design and possibly the last remaining designer/maker who retains full control of the design process and the products that make it through to production. Because of this, he is saught the world over to supply unique and bespoke flatware solutions. Most recently, Studio William was appointed official flatware supplier to British Airway's First Class.
For four days, William will be in attendance at the 100th National Restaurant Association Show in Chicago. It's an event he believes is an important opportunity to hear first hand, the needs of new and existing customers in North America, "Venues want to stand out. They want to build loyalty amongst existing clientele. They want to attract new customers and send them away satisfied. For some reason, flatware is often overlooked. But it's a vital part of creating a memorable dining experience. I'm looking forward to demonstrating how I can help people achieve this."