Superior Switchel

Saint Cloud,  MN 
United States
http://superiorswitchel.com
  • Booth: 8066


The True North of Hydration

Superior Switchel botanically brews sparkling, certified organic switchel -- a refreshing, ginger and apple cider vinegar beverage from the 17th-century. This classic elixir is perfect for replacing electrolytes, boosting immunity and supporting digestion, and unlike kombucha, it is shelf-stable and absolutely caffeine- and alcohol-free. (Although, it does blend quite nicely with spirits!) We are a certified Woman-Owned B-Corp and actively support U.S. waterway conservation efforts with 1% of our annual sales.


 Press Releases

  • SUPERIOR SWITCHEL WINS FIRST GOOD FOOD AWARD 

    Only Switchel in Category Wins Prestigious Honor in 2018

    Minneapolis, Minn. January 14, 2019 —

    Superior Switchel is the winner of the Good Food Foundation’s first award honoring switchel. In addition to being a top scorer at a blind tasting in September Superior Switchel’s Honey Cinnamon Kick Switchel met all of the Good Food Award’s responsible production criteria. Superior Switchel was bestowed the formal honor as part of the 2019 Good Food Awards ceremony on Friday, January 11, 2019, in San Francisco.

    Hosted at the War Memorial’s Herbst Theatre in San Francisco, the Good Food Awards bring together 900 of the nation’s leading food producers, chefs, journalists, grocers, and activists to recognize the 200 Good Food Award winners of 2018. These American food and drink crafters demonstrate a commitment to creating delicious, authentic and responsible products. According to the Good Food Awards, the 2018 winners are not only commended for their creativity but also for their sustainable production methods, which showcase the highest social and environmental standards. These producers protect the land, continue to push the bounds of their craft, and respect their peers, all the while redefining the breadth of the American table. With over 2,000 entries each year, the competition is fierce for a Good Food Award. In each category, three food crafters from each region (North, South, East, West, and Central) receive the honor each year.

    Superior Switchel’s sparkling Honey Cinnamon Kick Switchel won the Elixir category, which included juices, shrubs, sodas, syrups, and bitters. Hand-crafted, this non-alcoholic, nutrient-dense elixir from the late 17th century, is made with four ingredients: water, ginger, apple-cider-vinegar and honey (or maple syrup). This colonial drink was historically used to replace electrolytes, and offer digestive, immunity and anti-inflammatory support. Although seemingly cousins, switchel is not a fermented tea like kombucha and therefore does not contain any traces of alcohol or caffeine. Superior Switchel is popular not only as a flavorful thirst quencher but as a delightful addition to cocktails and mocktails.

    “I am incredibly honored to be named a Winner of the Good Food Award. As a company, we strive to give consumers a better adventure through a better beverage, and I think a Good Food Award helps to exemplify that,” says Melina Lamer, owner, and founder. Officially designated as a 1% for the Planet company as well as a Certified B-Corp, Superior Switchel joins other nonprofits in nourishing people and the planet. “Our commitment to the environment and planet-friendly causes are at the core of everything we do, so being named a Good Food Award Winner not only helps bring awareness to Superior Switchel, but also to the causes we hold near and dear,” said Lamer.

    Superior Switchel can be found in natural retailers across the Upper Midwest, Pacific Northwest, and the Southeast, as well as on their website at (superiorswitchel.com/shop/). For more info, visit superiorswitchel.com or follow on Facebook and Instagram (@superiorswitchel)

    Link to images/FAQ: http://bit.ly/SuperiorSwitchel2019

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    Media Contact: Mary Quinn McCallum // Mary@fieldguideinc.com // 612.968.0558

    About Superior Switchel

    Owner and founder Melina Lamer, a former college hockey player, discovered switchel as a means to replenish and rehydrate after a night on the ice. After graduating college, she was persuaded to sell her switchel at a local Minnesota farmers market. When she couldn’t keep up with the demand, she decided to turn her passion for sustainable food and waterway conservation into a business. Superior Switchelcan be found in natural retailers across the Upper Midwest, Pacific Northwest, and the Southeast, as well as at superiorswitchel.com/shop/.

    About the Good Food Awards

    The Good Food Awards recognizes that truly good food — the kind that brings people together and builds strong, healthy communities — not only has superior taste but also is made responsibly. Each January, the Good Food Foundation organizes an epic three-day Good Food Awards Weekend that celebrates social and environmental responsibility as well as craftsmanship and flavor by honoring nearly 200 exceptional food crafters. More than 2,000 entries from all 50 states are submitted each year. More info: https://goodfoodfdn.org


 Products

  • Honey Cinnamon Kick Superior Switchel
    Certified organic, sparkling switchel (a ginger and apple cider vinegar elixir). Tart, tangy, and sweet - our Honey Cinnamon is our legacy flavor. Cinnamon combines with apple cider vinegar and honey to create a cider-like, ginger boost....

  • Certified organic, sparkling switchel (a ginger and apple cider vinegar elixir). Tart, tangy, and sweet - our Honey Cinnamon is our legacy flavor. Cinnamon combines with apple cider vinegar and honey to create a cider-like, ginger boost. Try it hot or with a splash of vodka or hard cider.

  • Lavender Lemon Lift Superior Switchel
    Certified organic, sparkling switchel (a ginger and apple cider vinegar elixir). Tart, tangy, and sweet - our Lavender Lemon is deliciously bright and refreshing....

  • Certified organic, sparkling switchel (a ginger and apple cider vinegar elixir). Tart, tangy, and sweet - our Lavender Lemon is deliciously bright and refreshing. It combines a crisp ginger bite with soothing citrus and lavender notes. Try it over ice or with a splash of vodka or gin.

  • Orange Maple Splash Superior Switchel
    Certified organic, sparkling switchel (a ginger and apple cider vinegar elixir). Tart, tangy, and sweet - our Orange Maple is a fragrant brew of fresh ginger and sweet oranges blended with maple syrup to provide a light and smooth refresher....

  • Certified organic, sparkling switchel (a ginger and apple cider vinegar elixir). Tart, tangy, and sweet - our Orange Maple is a fragrant brew of fresh ginger and sweet oranges blended with maple syrup to provide a light and smooth refresher. Try it over ice or with a splash of rum or bourbon.


 Additional Info

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