Scottsdale,  AZ 
United States
  • Booth: 7079

TRAY® - Self-Service Point of Sale™

TRAY® is a complete point of sale system for the enterprise that specializes in self-service ordering.

We’re changing the way people order and pay in hospitality venues such as entertainment centers, hotels, restaurants, and more. As a growing number of companies seek to introduce self-service into their operations to improve their customer experience and reduce operating costs, TRAY is the only enterprise-class system that offers a full turnkey solution, as well as a platform solution that can integrate with existing legacy point of sale systems, including Micros and Infogenesis.

Unlike other POS companies, TRAY was built with self-service at its core, not an afterthought. TRAY uses a modern, cloud-based backend combined with inexpensive Android terminals. Thanks to our scalable, PCI Level-1 compliant architecture, our solution is flexible, scalable, secure, and low-cost, and we have already won engagements with major global brands, including hotel groups, quick serve chains and entertainment chains.

 Show Specials

  • (May 09, 2019)
    Interested in learning more about self-service kiosks?  Stop by our booth, get your badge scanned and we'll send more information along with a special discount for NRA show attendees: One Month of FREE Service.

 Press Releases

  • For Immediate Release

    Media Contact:

    Christina Calhoun

    Director of Marketing, TRAY

    TRAY Partners with Ordermark to Integrate Third Party Online Ordering Systems into Their POS System

    SCOTTSDALE, Ariz.--(May 20, 2019)--TRAY®, the enterprise Point of Sale (POS) and self-service solution, announced today a new integration with Ordermark, the nation’s fastest growing online ordering enablement platform for restaurants.  This technology partnership will allow merchants to accept orders from different third-party online ordering services and automatically send them to the TRAY system as well as directly to the kitchen printer.

    Increasing consumer demand for off-premises dining has made third-party ordering and delivery platforms a necessity for many restaurants.  But these platforms also create an operational challenge as orders are typically sent via separate tablets, requiring staff to manually enter the order from the tablet into their system before the kitchen can being preparing it.  "Our integration with Ordermark simplifies this process so that orders from third-party sites can go directly into the restaurant's POS and kitchen printer. Thus eliminating the need for tablets and reducing time spent on order entry," said Peter Kellis, CEO of TRAY.  

    The partnership between TRAY and Ordermark not only eases restaurant operations but also ensures that the customer’s order is placed as they intended by removing the extra order-entry step at the restaurant.  “As a POS provider that is focused heavily on self-service technology, we certainly feel that this integration was an important step for TRAY,” said Kellis.

    "We're excited to be partnering with TRAY," said Alex Canter, CEO of Ordermark. "Our aim is to help restaurants embrace online ordering by making it easier and more profitable, and this partnership lets us reach more restaurants faster."

    About TRAY

    TRAY is a cloud-based POS and self-service solution developed for high-volume businesses that want to grow revenue and increase efficiency. Founder and CEO Peter Kellis, who holds degrees in Electrical Engineering and Computer Science from MIT, created TRAY to improve service around the world. Customers demand faster service and the option to order and pay for themselves, without the wait. TRAY is a feature-rich POS and self-service platform that can be used as a standalone system or layered on top of existing POS technology infrastructure. TRAY’s clients include family entertainment centers, QSR and fast casual restaurant chains.

    About Ordermark

    Ordermark helps restaurants to grow profits and lower costs by sending orders from many online ordering services to one place. Ordermark was born in the kitchen of the world-famous Canter’s Deli in Los Angeles and helps thousands of restaurant brands nationwide, including many of the world’s top restaurant chains such as Which Wich, Buffalo Wild Wings, Little Caesars, Papa Johns, Dickey’s Barbecue Pit, Yogurtland, and Sonic. The company is based in Los Angeles, California, with an office in Denver, Colorado. For more information visit


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