FOR IMMEDIATE RELEASE
La Colombe Coffee Roasters® Premieres New Line of Nitro Cold Brews at 2019 National Restaurant Association Show (NRA)
La Colombe receives a FABI Award for its new innovative Nitro Cold Brew Lemonade and Nitro Cold Brew Grapefruit ready-to-drink (RTD) beverages.
(Philadelphia, May 2019) – La Colombe, one of the largest independently owned 4th wave coffee company and the only vertically integrated ready-to-drink coffee company, is doubling down on their promise to deliver coffee using real ingredients to America. La Colombe will present an array of new flavors and concepts, including a line of ready-to-drink Nitro Cold Brews, as well as their new Multi-Serve format and Oatmilk Draft Latte, at their booth #687.
The National Restaurant Association Show recently announced La Colombe as a recipient of the 2019 Food and Beverage (FABI Awards). Its Nitro Cold Brew collection was recognized as an industry-altering product that will shape the future of food and beverage.
“We are always in search of what coffee can become and that is something that continuously drives us. At NRA we will be presenting the next evolution of coffee,” said Todd Carmichael, CEO and Co-Founder of La Colombe.
Citrus is a tasting note that is present in most high elevation, higher scoring coffee therefor it was a natural fit for La Colombe to pair the smooth taste of cold brew with the refreshing citrus of lemons, grapefruit and cherry. Nitrous-infused and made with light-roasted Colombian organic coffee, La Colombe’s shandy collection offers a bright, refreshing flavor.
- Lemonade: Made with light-roasted Colombian organic coffee and lemonade from lemons sourced from centuries-old groves along the Mediterranean coast in Sicily, this ready-to-drink product brings a refreshing taste to the afternoon.
- Grapefruit: Made with light-roasted Colombian organic coffee and real pink grapefruit juice, this beverage offers a thirst-quenching pick-me-up.
- Cherry: Created with cherry sourced a few miles from La Colombe’s production facility in Michigan, this cold brew shandy marries the light-roasted Colombian organic coffee perfectly with the tart taste of cherry.
“What we wanted this project to become is a coffee that is chug-able. This is not your average coffee. It’s the Arnold Palmer of coffee. It truly defies the limitations of the time of the day. This is an all-day kind of drink,” added Carmichael.
Additionally, La Colombe will showcase its Cold Brew Multi-Serve, the first and only cold brewed, cold filled, large format coffee. Expertly roasted with a long legacy of high-quality coffee, La Colombe’s cold brew allows you to make your coffee just the way you like it from the comfort of your own home.
- Brazilian Cold Brew: Fully washed and sun-dried coffee beans from Brazil, this medium roast retains the naturally bold and nutty flavors of Brazilian coffee.
- Colombian Cold Brew: Fully washed and sun-dried coffee beans from the Sierra Nevada Mountains of Colombia, this coffee is roasted lighter to retain the naturally sweet effervescence of high-quality Colombian coffee.
“Multi-serve is something we’ve been thinking about for a while, but we waited until we could invent the technology to fill a bottle without heating up the plastic. It’s official. We have cracked that code,” shared Carmichael. “Ultimately what this is about is bringing home the absolute best cold brew coffee in America, to your refrigerator. We wanted to break down that wall where we become part of your morning routine and allow you the ability to customize your beverage how you like it.”
In addition to La Colombe’s newest ready-to-drink and multi-serve menu offerings, they will be highlighting their latest on-tap innovations including the Oatmilk Draft Latte.
Recently, La Colombe announced since the inception of the Draft Latte in 2017, it has gained over 55,000 points of distribution nationwide and have achieved 51% ACV rate, in Total US MULO, which excludes natural and select club and convenient stores. This makes La Colombe one of the fastest growing ready-to-drink brands in the world.
In the grocery channels, La Colombe’s ready-to-drink beverages lead the category growth at 130%, compared to the category average of 12%. The total ready-to-drink (RTD) coffee category is $4.1 billion in annual sales. 
La Colombe will be participating in the FABI award tasting room on Sunday, between 10:00 a.m. and noon.
For more information on Draft Latte, the nutritional value, or to find out which retailers is carrying the can, visit our website or follow our cans’ adventures using #DraftLatte.
ABOUT LA COLOMBE
La Colombe (www.lacolombe.com) is a leading coffee roaster known for ethical, long-term trade practices with growers. Considered one of the pioneers of the third wave of coffee, it provides signature classic blends and exceptional single-origin coffees to cafés, hotels, restaurants and retailers around the world. In addition, the company owns and operates 30 cafés in Philadelphia, New York, Chicago, Boston, Los Angeles and Washington, D.C. – with additional locations and new markets scheduled to open in 2019-2020. The company has also made headlines in the ready-to-drink business with its DRAFT LATTETM – the world’s first-ever textured cold latte.
 IRI MULO (Food/Grocery, Club, Mass, Walmart, Dollar, Military, Walmart (Club doesn’t include Costco), Period Ending 12.02.2018
 IRI Total US Foods - Multi Outlet + CS (L52), Period Ending 09.22.18
 IRI MULO (Food/Grocery, Club, Mass, Walmart, Dollar, Military, Walmart (Club doesn’t include Costco), Period Ending 10.21.2018