“What started as a Class Project Turned into a Business Venture with Heart”
For immediate release: March 21, 2019 - Virginia Beach Virginia - Elizur International Inc announced today the official launch date for their new product line. Doing business as the brand name, HEARTSTRAWS, the company will release a new line of handmade, reusable glass straws. Earlier this year the company, went through a major restructuring in order to refocus sales efforts for their glass decor. Under the new leadership of Meredith Moore, Director of Business Development, Elizur will now expand their market reach into the food service and hospitality industry as they enter the glassware market. Last week the company officially filed for a DBA as HeartStraws in preparation for the upcoming launch scheduled for April 22nd, in conjunction with Earth Day.
“In the fall of 2018, Hurricane Michael brought heavy rains and strong tides to the Virginia Coastline. Our local community came face to face with the impact plastic waste was having on our oceans. When the storm cleared, employees of Elizur International made our way to the local beach to help with clean-up efforts. We spent the day cleaning up hundreds of plastic straws, bottles, and lids. As members of a coastal community and already practicing green initiatives in our own facilities, we knew we had a way to help reduce the use of plastic and curb the amount of litter entering our waterways.”- Kevin Ren, C.E.O. of Elizur International, Inc.
Elizur International has been crafting handmade glass decor and ornaments since 2009. Their products are all made from borosilicate glass, (often referred to as Pyrex™). This durable, shatter-resistant glass is an excellent choice for straws. The glass doesn’t conduct the heat or cold from beverages so there is no risk of burning lips or fingertips from hot liquids. The high resistance to chemical reactions means it’s also not affected by the acid often found in juices and sodas. Unlike metal straws, glass straws won’t alter the taste of beverages because of the lack of this chemical reactivity. People across the country are finding glass offers a much cleaner taste experience versus any of the alternatives, including the original, single-use plastic straws.
In August of 2017, the video of marine biologist removing a plastic straw from the nose of a sea turtle went viral. The internet was flooded with outcries from across the globe for a reduction in plastic waste. Communities in coastal areas around the world are beginning to enact bans on the use of disposable plastic straws in restaurants. That left restaurant owners faced with finding an alternative that won’t negatively impact revenues and meets customer expectations. HeartStraws will fill that demand with an alternative that can have a positive impact on business financials while showing customers they care about the footprint their establishment leaves. Elizur is offering businesses an opportunity to enhance customer experience while adding an additional revenue stream. Elizur will be donating a portion of their proceeds to local and national campaigns aimed at keeping our oceans and waterways safe and healthy marine environments for all the species we share them with.
About Elizur International Inc. - Founded in 2014 by the owner of Triple R Manufacturing, Elizur International Inc is a small business specializing in the handcrafted production of blown glass ornaments, decor, and straws. Made from premium Borosilicate glass, their products boast a superior blend of artistry, strength, and beauty, making them an emerging leader in the tabletop and decor markets.
Meredith Moore, Dir. of Business Development
757-648-8502 Ext. 3