FOR IMMEDIATE RELEASE
contact: Melissa Kalimov
RISE BREWING CO. LAUNCHES WORLD’S FIRST ORGANIC NITRO COLD BREW LATTES
A twist on classic lattes, RISE uses oat milk to serve health-conscious consumers.
(Stamford, Conn.) July 2018 – RISE Brewing Co. announced the launch of its most innovative line yet, a trio of the country’s first organic nitro cold brew lattes. A twist on the classic latte, Nitro Cold Brew Coffee Lattes will include two flavors that utilize fan-favorite oat milk, the first ready-to-drink lattes to do so, and are set to hit shelves in early September. The new flavors are:
- Oat Milk -- enhances RISE's signature organic coffee with a dash of dairy-free, nutty oat milk.
- Classic -- adds a splash of silky organic dairy to the award-winning, organic coffee.
- Mocha -- elevates the signature organic coffee with rich oat milk and chocolate-y cacao.
All are 150 calories or less, USDA Certified Organic and consistent of eight ingredients or less.
“We were particularly focused on giving the RISE community a dairy-free option among this line, and we were lucky enough to create two! Not only is oat milk one of our customers’ favorite alt-milk, but it also adds vitamins and minerals without the extra saturated fats of nut milks,” said Grant Gyesky, CEO and Co-Founder of RISE Brewing Co.
“When we started RISE, we noticed the ready-to-drink coffees occupying store shelves were loaded with excessive calories, sugar and fat, and had ingredients we couldn’t pronounce,” Gyesky said. “We spent nearly a year experimenting with flavors and sourcing the best ingredients to perfect these lattes. We wanted to hold ourselves to the same high standards for ingredients and taste creating the lattes as we did creating our Original Black.”
In June, the company launched a Kickstarter page to build marketing buzz ahead of the latte release. As the company cheekily articulates on the page, “It turns out, it’s surprisingly, insanely difficult to put lattes into cans. But not just any lattes - lattes with no artificial sweeteners. Lattes that are infused with so much nitrogen that the cans roar when opened and where the liquid cascades when poured.”
“In 2015, we built the base for RISE Brewing Co. with our Original Black, showcased our innovation and creativity with our Lemonade and Blood Orange nitro cold brew coffees that taste like tea and caffeinate like coffee,” RISE COO Melissa Kalimov said, “and we’re thrilled to now offer a line of creamy dairy and non-dairy lattes to round out our coffee portfolio.”
ABOUT RISE BREWING CO.:
NYC-based RISE Brewing Co. brews nitro cold brew coffee kegs and shelf stable cans for offices, bars/restaurants and cafes. Our flagship Original Black is organic, non-GMO, non-dairy, and 0 calories with no additives. Think a super light, refreshing stout beer meets iced coffee with a frothy head. An infusion of nitrogen gives RISE its distinctive, creamy cascade. Some of our clients include:
- athletes (NY Yankees, Chicago White Sox, NBA, ESPN, etc.)
- health nuts (Equinox, JuicePress, sweetgreen, Shadowbox, byChloe, etc.)
- great thinkers (Facebook, Palantir, McKinsey & Co., CAA, Apple, Lyft, AWAY, etc.)
- groceries (WholeFoods, FreshDirect, Safeway, Eataly, etc.) … and many more!
We make high-quality, great-tasting beverages with the freshest organic ingredients we can source. Find more information about RISE Brewing Co. at www.risebrewingco.com. You can also follow along on Instagram, Facebook, Yelp, or Twitter.
If you would like more information about this topic, please contact firstname.lastname@example.org