Berg Company, based in Madison, WI, is one of the world’s largest manufacturers of liquor control systems with a worldwide distribution network. Leading the liquor control market through innovation is Berg’s founding principle. Berg credits its success to ongoing research and development efforts derived from market observation and customer feedback through its Dealer network, driving the development of its advanced technology products. Its highly sought after liquor control systems provide consistent drinks, enhanced customer experience with greater cash and inventory control. For more than 50 years Berg has been supplying the market with the most technologically advanced liquor control equipment available in the market place.
As the use of technology in bars and restaurants increases, owners and operators must be on the side of innovation to retain customers, generate more revenue and increase bottom-line profits. With bar revenue being the highest profit center in a restaurant and/or bar, Berg’s liquor control products are a critical component of a complete bar management solution. Its systems integrate seamlessly with POS and other software and devices to help owners and operators increase their profit margins and better manage their business in today’s competitive marketplace.
Berg’s market includes Bars, Clubs, Taverns, Casinos, Night Clubs, Hotels, Stadiums, Restaurants, Entertainment and Sports Centers – anywhere that liquor is served. Liquor control systems are available for all types of venues, ranging from its simple 704/1504 to its most technically advanced pouring solution, the Merlin Wireless. The Berg Infinity SoftwareTM via its Dispenser NetworkTM interconnects all Berg beer and alcohol control systems for cash control, inventory management and reporting within a single bar, several bars or multiple bar networks. Direct integration to POS systems completes the loop for real-time cash and inventory control as a total electronic bar management solution.
For more information, contact Terry Black, Managing Partner, Operations: Phone: 847-344-8511
or Email: Terry.Black@bergliquorcontrols.com.
