FOR IMMEDIATE RELEASE Contact: Ariel Boorstin
VOSS WATER OF NORWAY CAPITALIZES ON SUCCESS OF FLAVORED SPARKLING RANGE WITH THE LAUNCH OF TWO NEW BERRY ADDITIONS: RASPBERRY ROSE & STRAWBERRY GINGER
Raspberry Rose & Strawberry Ginger Join the VOSS Flavored Sparkling Water Lineup, as the Flavored Sparkling Category Continues to Soar
NYC Feb 14, 2019 – Just in time for spring and summer, VOSS Water of Norway will expand its range of Flavored Sparkling Water with two new additions in stores April 2019: Raspberry Rose and Strawberry Ginger. These flavors join Tangerine Lemongrass, Lemon Cucumber and Lime Mint, currently available from VOSS. Vosswater.com
As with the original three citrus flavors, the team at VOSS conducted extensive research to deliver on-trend, appealing flavors paired with something a bit more exotic to entice consumers. The full range contains natural flavors and are perfect consumed on their own or enjoyed as a complement to a variety of cuisines and spirits.
“Flavored Sparkling continues to gain share of the total Bottled Water category and VOSS’ unique flavor combinations are growing at twice the rate of the segment. We’re proud to deliver premium, interesting twists on beloved flavor offerings, giving consumers more ways to enjoy and explore the category” said Ariel Boorstin, Director of Marketing, VOSS Water of Norway.
As spring and summer approach, consumers are increasingly health conscious, working to make more thoughtful choices around what they eat and drink. VOSS Raspberry Rose & Strawberry Ginger are poised to meet these consumer preferences:
- 0 Calories, 0 Sugar
- Natural Flavors
- No Artificial Ingredients
- Unique, on Trend Flavor Combinations
- Berry Combinations round out Current Citrus Offerings
About VOSS Water of Norway
VOSS bottled water comes from an artesian spring on the southern tip of Norway. Confined in an aquifer deep beneath the earth, its pristine natural condition is protected from the source to the bottle. Naturally low in sodium and other minerals, VOSS has a fresh clean refreshing taste. Recognized for its distinctly iconic bottle design, VOSS is available in both still and sparkling, including five flavored sparkling choices, in the finest hotels and restaurants and more than 50 countries worldwide. To learn more, visit www.vosswater.com.
VOSS takes a comprehensive and holistic approach to environmental stewardship by committing to the ongoing pursuit of 100% carbon neutrality. VOSS supports the VOSS Foundation - a non-profit organization dedicated to providing access to clean water to communities in Sub-Saharan Africa and raising awareness of an ongoing need in the region.